Gambling is not a niche for shortcuts. Platforms ban fast, algorithms shift constantly, and audiences across different GEOs behave in ways that take years to read correctly. We know this firsthand — because we have been operating in this space long enough to have seen what works and what burns budgets without return.
My name is Denis Melnik. I run every project personally and stay in contact directly — no account managers passing messages back and forth, no delays, no guesswork. If you write to me, I answer. If something breaks, I fix it.
What an iGaming Marketing Agency Actually Does
iGaming marketing is not standard digital marketing with a gambling skin on top. The restrictions, the platform rules, the GEO-specific compliance requirements, the competition density — everything here operates at a different level. A proper iGaming marketing agency does not simply run ads or write content. It builds infrastructure: traffic systems that survive bans, SEO structures that hold rankings under algorithmic pressure, and affiliate setups that generate consistent revenue month after month.
At Gamblings.tech, we cover the full spectrum — from the first click to the depositing player. Every channel, every format, every GEO that makes sense for your project.
Gambling SEO Services That Rank in Competitive Markets
Gambling SEO services require a methodology built specifically for the niche. Generic SEO agencies treat casino and betting sites the same as any other vertical — and that is exactly why they fail. The search landscape for gambling is dominated by high-authority affiliates, tier-1 operators, and aggressive link-building campaigns running 24/7. To compete, you need on-page structure that matches search intent precisely, technical optimization that keeps your site fast and crawlable, and an off-page strategy that builds authority without triggering manual penalties.
We handle all three layers. On-page — keyword mapping, heading structure, internal linking, and content optimization that serves both users and crawlers. Technical — speed, Core Web Vitals, crawl budget, and schema. Off-page — PBN placement, outreach link building, and anchor distribution calibrated to avoid footprints.
Casino Traffic Across Every Channel That Works
Casino traffic generation is a multi-channel operation. Organic search delivers the most sustainable results over time, but paid channels — Facebook, Google, TikTok, Telegram — scale faster when set up correctly. The problem is that most channels restrict gambling advertising by default. Getting traffic through these platforms without constant bans requires specific infrastructure: agency accounts, cloaking, compliant creatives, and geo-targeted landing pages that pass moderation without sacrificing conversion.
We run traffic across all active channels: SEO, Facebook Ads, Google Ads, TikTok, Telegram, push networks, and native placements. Each channel has a different setup, different cost structure, and different audience behavior. We know how all of them work in gambling specifically.
Gambling Traffic Arbitrage — Tools That Actually Convert
Gambling traffic arbitrage is the engine behind most high-volume iGaming campaigns. The model is straightforward — buy traffic cheaper than the revenue it generates — but execution at scale requires tools that most teams underestimate. The arbitrage stack for gambling is specific: you need the right app format, the right account infrastructure, the right payment tools, and creatives that convert across each GEO you target.
We supply the full arbitrage toolkit and run campaigns end-to-end for operators and affiliate teams who want results without building everything from scratch.
iOS & PWA Apps for Gambling Arbitrage
iOS and PWA apps for gambling arbitrage are the primary entry point for mobile traffic in regulated markets. Native iOS apps allow casino brands to reach users through App Store placements and in-app traffic networks without the restrictions that apply to mobile web campaigns. PWA apps — progressive web applications — replicate the native app experience without requiring App Store approval, which makes them ideal for fast deployment across multiple GEOs and brands.
We develop both formats, handle the technical configuration, and adapt each app to the target GEO — including localized UI, payment methods, and compliance with local app store requirements where applicable.
Facebook Agency Accounts and Virtual Cards for iGaming Ads
Facebook agency accounts for gambling give arbitrage teams access to advertising infrastructure that bypasses the standard restrictions on personal ad accounts. Agency accounts operate under higher trust thresholds, recover faster from policy flags, and allow spending at scale without the constant interruptions that individual accounts face in gambling verticals. Combined with virtual cards for Facebook, Google, and TikTok ad spend, the result is a payment and account setup that keeps campaigns live.
We provide agency accounts, virtual card solutions, and full campaign management for teams who need reliable infrastructure rather than workarounds that break every few weeks.
iGaming SEO and Link Building for Casino & Betting Sites
iGaming SEO and link building sit at the core of every long-term gambling traffic strategy. Paid channels bring volume quickly but costs scale linearly with results. Organic search, built on a solid SEO and link building foundation, continues to generate traffic long after the initial investment. In gambling, where CPCs on paid channels regularly exceed industry averages by three to five times, organic becomes not just preferable but financially essential for sustainable operations.
Our link building for casino and betting sites uses a combination of PBN placement, white-hat outreach, and editorial placements on gambling-relevant domains. Every link profile is built with anchor distribution in mind — matching the patterns that appear natural to search engines while still pushing authority toward target pages.
On-Page, Technical and Off-Page Gambling SEO
On-page gambling SEO starts with understanding what users are actually searching for — not just the head keyword, but the full intent behind each query. A page optimized for “best online casino” is not the same as a page optimized for “best online casino fast withdrawal” even if both terms appear in the same content. Each intent requires its own heading structure, its own content depth, and its own answer format. We build pages around search intent first, keyword density second.
Technical SEO for gambling sites focuses on crawlability, page speed, and site architecture. Casino and betting sites tend to accumulate large numbers of pages quickly — game pages, promotion pages, blog content — which creates crawl budget issues that suppress rankings across the entire domain. We audit, fix, and maintain the technical layer so that SEO investment in content and links translates into actual ranking movement.
PBN Networks and Outreach Link Building for iGaming
PBN networks for iGaming provide controlled link placement at scale. A properly maintained PBN — with varied hosting, unique content, and clean metrics — delivers link authority without the unpredictability of third-party outreach. We run our own PBN infrastructure with gambling-relevant content and domain profiles that align with casino and betting niches across multiple GEOs.
Outreach link building for iGaming supplements PBN placement with editorial links from legitimate gambling, sports, and finance publications. Outreach links carry higher trust signals and diversify the link profile in ways that look natural to search engine quality reviewers. Our outreach team operates across English, European, and CIS markets.
Gambling Affiliate Marketing Infrastructure
Gambling affiliate marketing infrastructure is what separates teams that scale from teams that plateau. Most affiliate operations start with a tracker, a few landing pages, and a traffic source — and stall once they hit the limits of that setup. Scaling requires a full stack: conversion-optimized landing pages, compliant pre-landers for each traffic source, creatives that survive ad review without losing performance, and tracking configurations that give accurate attribution across devices and channels.
We build and supply every component of the affiliate stack — for operators running their own affiliate programs and for teams buying traffic on performance deals.
Landing Pages, Pre-landers and Ad Creatives for Gambling
Landing pages and pre-landers for gambling serve different functions in the conversion funnel. The pre-lander warms up cold traffic — it handles compliance requirements, sets user expectations, and filters intent before the final offer page. The landing page converts. When either element is weak, the entire campaign underperforms regardless of traffic quality. We design and develop both, with GEO-specific versions for each target market and traffic source.
Ad creatives for gambling need to clear platform moderation without losing the visual and emotional signals that drive clicks. That balance — compliant enough to pass review, compelling enough to generate volume — is achieved through testing, not guessing. We produce static banners, video creatives, and animated formats for Facebook, TikTok, push networks, and display placements.
Behavioral Factor Boosting for Google and Bing
Behavioral factor boosting for gambling sites accelerates ranking movement by simulating the engagement signals that search engines use to evaluate page quality. Click-through rate from search results, time on page, scroll depth, and return-to-search rate all feed into the ranking algorithms for Google and Bing. Sites with strong behavioral signals rank above competitors with similar on-page and off-page optimization.
We run behavioral boosting campaigns specifically calibrated for gambling and betting pages, targeting the query-to-click pattern that each search engine interprets as a quality signal. The result is faster movement to top positions for target keywords, especially in competitive GEOs where organic rankings are otherwise slow to respond to standard SEO work.
Full-Cycle iGaming Solutions — From Traffic to Turnkey
Full-cycle iGaming solutions cover everything from initial market entry to ongoing operations management. Some clients come to us with a specific need — SEO for a single domain, creatives for a campaign, a developer for a short-term project. Others need a partner who can take ownership of the entire growth operation and deliver results across multiple channels simultaneously. We handle both ends of that spectrum and everything in between.
The scope of what we offer spans traffic acquisition, SEO, development, content, social media, arbitrage tools, consulting, and complete turnkey project management for operators launching new brands or affiliates scaling existing ones.
Gambling Copywriting and Geo-Specific Content
Gambling copywriting is a specialized skill. Casino and betting content must satisfy search engine requirements for depth and keyword coverage while remaining readable, compliant with local advertising standards, and persuasive enough to convert organic visitors into registered users. Generic content writers without iGaming experience consistently underperform on all three dimensions — the content ranks poorly, fails compliance review, or converts below benchmark.
We produce gambling and betting content in English for tier-1 GEOs and geo-specific versions adapted to European, Latin American, and CIS markets. Every piece is written to the block optimization standard — keywords placed in headings and reinforced in the first paragraph of each section, with FAQ blocks used to capture long-tail intent without inflating heading counts artificially.
Turnkey Casino Launch and Affiliate Program Setup
Turnkey casino launch services cover the operational setup that operators need before they can accept their first player. Domain and hosting configuration, payment processing integration, compliance documentation, affiliate program structure, initial traffic setup, and content production — all of these need to happen in sequence and on schedule. Gaps in any area delay launch and increase cost.
Affiliate program setup for casino operators includes the technical configuration of the tracking platform, commission structure design, recruitment of initial affiliates, and promotional material production. A well-structured affiliate program generates compounding traffic over time — each affiliate brought on early multiplies reach without proportional increases in direct marketing spend.
Why Work With Gamblings.tech
Gambling is the only niche we work in. That focus means every method we use, every tool we recommend, and every campaign we run has been tested in the specific conditions of iGaming — not adapted from another vertical and hoped to transfer. The restrictions, the compliance requirements, the account management challenges, and the conversion patterns in gambling are different from every other digital marketing context. Experience in gambling specifically is not interchangeable with general digital marketing experience.
We operate transparently. If a channel will not work for your project at your budget, we say so before taking any payment. If a timeline is unrealistic, we say that too. The goal is a working relationship that produces results over time — not a single engagement that oversells and underdelivers.
Every project starts with a direct conversation. Write via Telegram or the contact form — first response comes from me personally.